Let’s cut to the chase here: All search engine optimization (SEO) companies are not created equal, and cheaper is not always better. In fact, avoiding low cost, high promise SEO companies can cost more in the long run and may even drag your online business into the ground.
Almost all SEO companies have a strong desire to offer value, cost-effective services to their customers, but can fail to follow the strict guidelines set forth by Google. Going through with an overly aggressive Internet marketing plan can actually have a negative effect on search engine rankings, and smear a reputation.
Google’s webmaster SEO guidelines state: “Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index.”
Following are some items to consider when researching possible SEO agencies to handle your Internet marketing:
1. Google does not send out blanket, unsolicited emails or junk mail.
How we stack up: As a matter of policy (and respect) OneSEOCompany does not send emails out of the blue, for any reason. We don’t appreciate getting spam or junk mail, and we know our clients don’t either.
2. Be wary of an SEO company that guarantees #1 rankings on search engines.
How we stack up: SEO is a matter of balancing the ebb and flow your hard work. This means that one day, your site may be #1 on the search engines and the next week, it falls to #3. Since Google’s algorithms change from day to day, a reputable SEO agency will only use ethical (or “white hat”) tactics to ensure the best possible placement of your site from day to day. If done well, your site’s rankings will maintain a high spot.
3. Steer clear of secretive companies who avoid explaining why they are carrying out specific techniques.
How we stack up: OneSEOCompany clearly and concisely explains why we are taking each action and how it will work to improve your site’s rankings. Ultimately, you are liable for the actions your SEO company takes (as you should be approving all tasks before they begin), so educate yourself and know exactly how their strategy aims to benefit you. OneSEOCompany never creates misleading content and always gets approval before content is uploaded to your site. If given FTP access to your server, it is our policy to explain the changes we make to your site.
4. Do not needlessly link or submit to sites that won’t improve your rankings
How we stack up: Google guidelines have been laid out so they you should never have to link to “free-for-all” links or submit your site to thousands search engines. Doing this is a huge waste of time and will not positively benefit you in any way.
5. You’re the customer – you deserve to know where your money is going
How we stack up: There are SEO companies out there that promise high and deliver low. In other words, they sell you a sparkly promise of high search engine rankings, but will deliver only a small space of advertising rather than organic search engine rankings. No SEO agency has more “control over the search engines” than anyone else, nor can you pay for your rankings. OneSEOCompany will explain where your fees are being applied, be it toward press release distribution, linking, search engine submissions or pay-per-click ads.
When researching SEO agencies for your Internet marketing and search engine optimization, it is critical that you choose wisely, and not only based on price. The old adage ‘you get what you pay for’ still stand the test of time. If your relationship with OneSEOCompany draws to a close, your site will remain your site – no fighting over ownership is involved, as that is all drawn out in the initial agreement.
Do your research and interview several companies. In fact, conduct a Google search and carefully decide for yourself if it is best to sacrifice quality for price or not. While Google makes no comment on specific SEO companies, OneSEOCompany is a small, but dedicated firm that is committed to quality work and ethical practices, keeping your reputation (and ours!) in the best possible status.
Think global, act local with OneSEOCompany.
OneSEOCompany.com specializes in legal web site design, Internet marketing, and graphic design services for law firms, lawyers, solo attorneys at an affordable price!
Visit http://www.oneseocompany.com or call OneSEOCompany at 888-623-6996 to learn more about legal web design and lawyer Internet marketing strategies.
OneSEOCompany.com - Law Firm Web Design & Lawyer Web Marketing Firm
5050 Quorum Drive
Suite 700
Dallas. TX 75254
p-888.623.6996
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