In order for lawyers to stay ahead of the game and strongly competitive in their particular areas of practice, it is essential that they keep up with the biggest trends in Internet marketing as it relates to social media.
In addition to popular social media sites like Facebook and Twitter, it is strongly recommended that lawyers maintain a blog. According to Hubspot’s inbound marketing survey of 1,400 small-to-medium sized businesses, the magic number for blog posts is 52. It may stand to make sense that this works out to one blog post a week. The reports shows that companies that reach 52 posts double the number of leads they bring in every month. In fact, frequent and steady blog postings also improve search engine result rankings for a multitude of key words and phrases.
On to the heavy-hitters of social media, specifically in reference to Twitter. It’s time to get your TWEET on! According to the report businesses (and law firms) that take advantage of Twitter showed an average of two times the amount of leads to those that opted out of the popular social networking site.
Forget the common misconception that you need a heap of followers for your efforts to be felt. In actuality, companies with a mere 100-500 Twitter actually fare better than those with over 500. Aim for quality Twitter followers over quantity, since a smaller amount of follower who is exclusively interested in your topic brings in more leads.
The best way to go about this plan is to consult with an experienced and reputable lawyer Internet marketing company, who will custom design a social media plan to complement your strategy.
One SEO Company is a Dallas based boutique lawyer marketing firm that specializes in SEO based strategies for effective marketing, including social media, local SEO, lawyer press release distribution, attorney YouTube video optimization and more.
One SEO Company invites attorneys and law firms to visit http://www.oneseocompany.com/Social+Media+Marketing+.html, or call 1-888-623-6996, for more information.
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